Running a small business can be extremely rewarding yet it can be hard to keep up with every development especially with digital marketing.
In the run up to Christmas, I’ve put together 12 digital marketing tips which I hope will be useful to you for attracting more business online.
1. Make sure your website works technically – check for errors using Google’s Search Engine Console and run an audit. For instance, are all your website images correctly labelled and the right size?
2. Look at your website’s analytics – do you know how your website is performing. For instance, how long people are on the site for?
3. Does your website reflect your business aims and objectives. Is your branding right?
4. And continuing from point 3, what are your customers’ needs?
5. Is your website easy for visitors to use and to get to where they want to? Your home page should be just a sign post page.
6. Does your website build trust? Do you have video testimonials or has your business won any awards?
7. Do you stress the benefits of using your business on your website?
8. Do you update your website regularly with fresh, relevant and original content?
9. Do you keep your content interesting by using not just text but also videos, infographics, audio etc?
10. Do you re-package your content for a wider online reach such as on your social media channels, in email campaigns and in your literature, flyers etc.?
11. Do you share your expertise online such as through videos?
12. Do you promote your website and social media channels everywhere such as on business cards and flyers?
If we can help with your digital marketing, please get in touch:
01372 300106 | email@example.com
Happy Christmas from all the team at Upper Hand Digital – the digital marketing agency supporting Surrey’s small businesses.
Upper Hand Digital
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Upper Hand Digital’s Tim Mitchell. The digital marketing agency was a finalist in the 2016 Epsom and Ewell best SME business category. Tim was praised by Rt Hon Chris Grayling MP.
Background image courtesy of Digital Art at FreeDigitalPhotos.net.