Choosing The Right Website Designer
You’ve made the decision to have a new website. That’s great news and makes perfect business-sense. People will check out your credentials – and that includes your website – before ‘buying’ from you. If your website and branding does not look right you could lose visitors straightaway.
Then with a new website you could attract additional visitors who may find your business online through the search engines, social media, email marketing and so on.
Where do you start with choosing a website and indeed a website designer? For small businesses it can particularly be confusing and could even end up being costly.
1) User Experience
Before you start with your website design, first think about your user experience and what you want to achieve. This is where it pays to work with a good website designer/digital marketer. Not all website designers have a digital marketing background, and vice versa.
A good website designer/digital marketer should be able to advise on what would be a good user experience for your website. They should also make regular recommendations on your site’s performance based on the site’s analytics and so on. Your website design needs to give the best user experience and reflect your brand.
For most small businesses, I recommend WordPress. The platform has come a long way in recent years. Its reputation for being just a blogging site and insecure are no longer justified, in my opinion. WordPress sites – as with all sites – do need their security patches and coding kept updated. Regular backups of the entire sites should also be made.
3) Adding Content Yourself
Ask your website designer/digital marketer about having the ability to add pages of content yourself. Creating fresh, quality and original content is one of the main factors that Google, in particular, looks for when ranking websites. Web visitors also generally prefer sites which are updated regularly. The theory is the longer a visitor stays on the site, the more chances there are that they will go on to convert into customers.
It’s important to make sure that your website is responsive. In other words, the screen size of your website needs to automatically adapt to the device (such as a smartphone, tablet or PC) it is being viewed on. Your potential visitors could be put off if your website is hard to read or use on a phone for instance.
5) Measuring Results
I touched on website analytics but steer clear of any website designers/digital marketers/SEO companies saying that you could get your website to the top of the search engines. They can’t.
That’s because no one controls the search engines, apart from the search engines themselves. Also users see different search results based on their:
- Search history
The only real way of measuring a site’s performance is through the site analytics – such as Google Analytics. Benchmarks for visitor numbers, average time on the site and conversions can all be measured for instance. Campaigns can then be tweaked based on these metrics on a continuous basis.
For most small businesses, providing the website works from a technical point of view and offers a good user experience, all that is needed to attract more business is regular, targeted and original content.
In a recent experiment I was involved with, I stopped weekly blog writing for six weeks for a website. The site attracts around 2000 visitors a month. During that time, all digital marketing efforts went into social media alone.
The results for that period showed a nearly a 30% drop in visitor numbers and sales falling by over a half.
I recommend for small businesses regular blog writing. Content can then be repackaged in social media, email campaigns and so on. I have found this strategy to always be the most powerful and yet cost-effective for the sector.
You can see my strategy here in this quick video:
6) Meeting The Team
A decent website designer/digital marketer should be willing to spend time with you in your business. They should be as passionate about your business as you are.
They should understand your aims and goals, your competitors and should be able to demonstrate their knowledge.You should be able to trust them and see results. You should check out their own credentials – look for any awards and testimonials.
Before investing in a new website, make sure you find a website designer/digital marketer that you can trust and is passionate about your business as you are.
About The Author
Tim Mitchell is an award-winning digital marketer and website designer. He has worked on many websites since 2000, generating a large number of sales and leads for Surrey-based clients mainly through content marketing and website design. He has also marketed Government websites.
He is based in Epsom but with offices in Dorking.
Tim can be reached at email@example.com | 01372 300106 | 07799 701526
Image courtesy of Stuart Miles at FreeDigitalPhotos.net