As someone involved in managing a website you’ll know the importance of keeping your site content fresh. You’ll understand that new products or services can help with attracting and converting web traffic. They can create a buzz if marketed in the right way.
Have you ever experimented creating new background landing pages to your website such as on answering questions that your customers frequently ask?
If not, it may be worth doing some keyword analysis, creating a content plan and publishing optimised targeted content regularly at least twice a month.
You’ll probably then want to keep a close eye on your analytics to measure increases in visitors and conversion goals. You may be pleasantly surprised by the results over just a few months.
I’ve perfected attracting and converting traffic this way for over six years working with a wide range of businesses including those selling online. The websites I have worked with have ridden out the major Google algorithm changes over the years by using what’s known as content marketing.
Procter & Gamble, Microsoft, Cisco Systems, John Deere are some of the bigger brands using content marketing. And small businesses around the world are now using content marketing according to the Content Marketing Institute because:
- Consumers have shut off the traditional world of marketing. (CMI)
- 80 percent of business decision makers prefer to receive company information in a series of articles versus an advertisement. (Roper Public Affairs)
I’d be very happy to show you (for free) how I’ve made content marketing work; do just drop me a line.
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