We know that LinkedIn is constantly trying to improve the user experience. They want to show the best quality content to their network. In a way, the platform is taking the same steps that the search engines have done for a number of years when they rank websites in their organic listings.
One of the factors that LinkedIn is looking at now is Dwell Rate or in SEO terms – BOUNCE. They’re measuring how long people look at the content before moving off. The longer people stay on a piece of content, the better – it shows user engagement.
It comes down to thinking about what your network will find useful and interesting. Thanks ANDY FOOTE for the research.