What is content marketing? Advice from the specialist Surrey content marketing agency

Helping Business With Content MarketingThe Power Of Content Marketing

Upper Hand Digital is the specialist content marketing agency in Surrey. We help businesses increase sales online with our winning content marketing methods. But what exactly is content marketing?

Content marketing really is about creating and distributing targeted content with the specific aim of attracting web traffic and turning visitors into customers. It’s producing valuable content regularly that is intended to change or enhance customer behaviour.

So think of content marketing as similar to PR. The difference is that content marketing is essential if you want your website to work as well you would like. Maybe your competitors are using this marketing technique.

Why Is Content Marketing Growing In Popularity?

The fact is that consumers are switching off from the traditional marketing methods and many business leaders prefer receiving marketing messages as a series of articles. That’s why content marketing should be part of any marketing strategy. Wthout great content, marketing is impossible. Businesses such as Microsoft, Procter and Gamble, and many small businesses are using the technique. Content marketing works.

Even if you are using your website just to refer prospects, you still need quality content (updated at least twice a month) to help with building customer engagement and trust.

What Can Content Marketing Help With?

  • Search Engine Optimisation (SEO): Increased online visibility in the search engines – search engines tend to reward websites offering fresh quality content
  • Social Media Marketing: Content marketing keeps content on track and aimed at your target market (a content marketing strategy should be put in place even before you launch your social media campaign)
  • Saving Money: Many of the companies we have worked with are looking at decreasing their spend in other marketing/advertising areas because of better conversion rates

And much more!

Types Of Content We Offer

Our content marketing service is about producing targeted, quality content regularly (at least twice a month) on site and off site. This can include:

  • Blog posts
  • Animations
  • Advertorials
  • Interviews
  • Questions and Answers
  • Customer reviews / case studies (we manage your online reputation)
  • Podcasts
  • Audio Advertisments for your website

We’ve produced winning quality content for a range of industries. Tim, who runs Upper Hand Digital, is a seasoned journalist/marketing expert.



Case Studies

Content Marketing Video Testimonial

Watch Alan Maclachlan talking about how we helped increase sales for his large ecommerce business.

Read how we helped increase leads for Richard’s commercial cleaning company and find out how we work.

Get In Touch With The Specialist Content Marketing Agency In Surrey

Why not give content marketing a try? Chat to the friendly expert content marketing agency in Surrey to see how we can help your business attract new customers. We’re based in Epsom, Surrey.

Get in touch with us today: 01372 300106 | info@upperhanddigital.co.uk


Leave a Reply

Your email address will not be published. Required fields are marked *